Monthly Archives: June 2009

Social Media and Publicity Update

There’s now an official CrunchPad page over at Facebook and they also have a Twitter account where no messages have been posted yet. You can also follow us on Twitter at crunchpadfans.

In addition, I spotted a German CrunchPad fan site but you can view the Google translation here.

As we get closer to the release date, TechCrunch should be trying its best to keep the hype from dying off by giving fans a sneak peek of the product and confirm details about its e-reading capabilities.

Update: There’s also a French CP fan site now.


I Also Want a CrunchPad Cake On My Birthday :(

Chandra Rathakrishnan, CEO of CrunchPad partner Fusion Garage, received an innovative birthday cake from TechCrunch yesterday. Fusion Garage is the “OSless browser” startup that is currently working on the CrunchPad. After Chandra made a blooper by allowing someone to shoot an “unsanctioned” video,  a cake is certainly the best way to tell someone you’re still friends.

CrunchPad Cake

CrunchPad Prototype Unboxing Caught On Youtube

Straight from the sounds of the tweets, a Youtube video of the CrunchPad prototype unboxing has been spotted.

Loic Le Meur, the founder who has close ties with Michael Arrington, posted the video of what looks like the earlier prototype which came in red plastic shown in April. There are no logos shown on it which are found on the new launch prototype released two weeks ago. I have contacted Loic to confirm the date of the video.

However, one thing to note is that it has a sticker on the back, and TechCrunch recently received a bunch of them. This would suggest that video was also shot recently, however the TechCrunch team didn’t have the launch prototype ready to show off yet.

When the gentlemen in the video was asked “When will you have it out”, he answered “By this year for sure.”

UPDATE 1: A visitor below in the comments notified me that the video posted is no longer active.  Loic may have been asked to pull down the video by TechCrunch. The reason may very well be the confusion which surrounded the blogosphere yesterday, with many readers  incorrectly believing the device in the video, which is the old prototype, will be what the final product will look like. The launch prototype is what the final product will really look like.

UPDATE 2: As predicted, Michael Arrington requested Loic to take down the video as he did not want an unsanctioned video showing the CrunchPad released.  I’m also sure he noticed the chaotic confusion that ensued when some bloggers  implied that this video is the CrunchPad to be relased (it’s not, it’s the older prototype). Furthermore, some readers were also confused with the stickers on the back since they were not aware that TechCrunch had received these promotional stickers and they were not intended as sponsors for the CrunchPad. As the CrunchPad team moves on to a more formal product, their casual ways of doing business may prove difficult to change.

As TechCrunch Aims to Produce Tablets For Web Surfing, Others See Opportunities for eReading

While Arrington’s original dream had nothing to do with the CrunchPad being mainly an e-reader, many in the blogosphere have suggested that it would be the perfect e-reader for books and newspapers.

TechCrunch has yet to explain or demonstrate what reading application the CrunchPad will host. Smart Q7, a tablet recently released only in Asian markets, uses FBreader, a Linux based ebook reader. This same application also opens PDFs, a need expressed many times over at the comments in TechCrunch posts.

In addition, several have pointed out that the CrunchPad may be a substitute for products such as the Kindle, Plastic Logic, and Sony Reader.

Here are some comments from writers:

“Ladies and gentlemen, this could be the iPod moment for eBooks.” – Fiction Matters

“However, if TechCrunch can work with its partners to keep costs down to its originally predicted $200 price tag, the CrunchPad is likely to fly off the shelves. And so for newspapers. Given the size – a 12inch screen with an 18mm-thick aluminium casing – the CrunchPad is ideal for browsing the Internet and reading a newspaper, as the picture of the device surfing the New York Times demonstrates.”

“These new, lower cost tools present another exciting opportunity for media organizations to connect with readers, especially those who can’t afford top-of-the line gear.”Poynter Online

“Equipped with a 12″ screen  flush with the case and  a 18mm-thick aluminium casing –  is also ideal for reading  newspapers… perhaps the perfect companion for the google concecpt of an ereader. Google provides the books, TechCrunch provide the ideal mobile ‘net’ device.”Fresh Tech

TechCrunch Reveals CrunchPad Launch Protype – Prepare to Drool Over Pics

Michael Arrington has released new pictures of what he says will closely resemble how the product will look like on launch date.

At the forefront, it is much sexier than the previous prototype. At 0.7 inches (18 mm), it stands to be thinner than the thick end of the MacBook Air and most netbooks . While the previous release showed the pad in red and in white, the  pictures now show only a black/charcoal finish. As notebook companies such as HP, Dell, and Asus attempt to grab a share of the female market by beautifying their devices, it should come as no surprise if the CP also comes in red or pink.

He explained that even though the aluminum casing will be more expensive than the plastic, the team ended up choosing the former since it is sturdier and allows them to make it thinner. This will likely mirror what Apple will do to their tablets rumored to be released early 2010. With the addition of aluminum, we’re not sure if Arrington can still keep his promised price of 300, which was the target price announced when the tabelt was going to be developed using plastic.

In addition, the TechCrunch post starts with a picture of a model on a couch holding the CP, which suggests creative marketing agencies have already begun work on the CP.  With a fan base such as TechCrunch, we don’t know how much advertising this beauty really needs.

There are actually two version shown in the pictures. One with the CrunchPad logo adjacent to a set of LED lights while the other has them at different corners.

A press event will be held at Silicon Valley around July. To be informed of any updates, you can send an email to